“Lethal”

He seizes control over a variety of interests and enterprises.
He brings them under the control of a single umbrella and guides them towards his purpose: towards the shaping of a child and a world into a weapon, with which he hopes to kill a wolf.
At first the name is Gulley Enterprises.
This does not suit him. A notion trickles into his brain-pan that Gulley is a name of gold; that Gulley Enterprises, that to be Gulley Enterprises, is to be inextricably entangled with the wolf.
He meets with Ms. Dalca, his Vice-President of Marketing, to create a new brand and name.